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How to optimise a route? TB Logistics strategy

Written by TIMOCOM EN | Jan 1, 1970 12:00:00 AM

From a local company to a global player

TB Logistics, founded in 2014 in Rzeszów, started as a small, local company with a fleet of three vehicles. Thanks to the determination of the team, the first branch in Łańcut was opened just two years later, to be later expanded with offices in Lublin, Katowice and Kraków. To meet the demand of foreign customers, TB Logistics has opened branches outside Poland – in Brno in the Czech Republic and Tortona in Italy. It is now one of the most dynamically growing companies in the TSL sector in south-eastern Poland.

Its activities also extend beyond the transport and logistics industry. TB Logistics is involved in various social initiatives, such as the “Noble Gift” programme and, more recently, the collection of donations for flood victims. It is also a sponsor of the first-league football team “Stal Rzeszów”, and that helps build a positive image of a company caring about ties with the local community.

Why? Seweryn Kisilewicz, Head of Sales, says:

We want our company to be identified with the highest quality of service and trust.

While this sounds simple in theory, in practice it involves constantly overcoming both operational and financial challenges. Route optimisation is one of them, and in the long term it can be broadly profitable for the company… or quite the opposite.

What is an optimal route?

Working in logistics means the necessity to constantly adapt to changing realities, particularly the rising expenses of running the business due to increases in fuel prices and labour costs.

“To minimise the impact of these increases, our forwarders must take care to plan routes in such a way that they do not make “empty mileages”.” To do this, modern tools are required that not only optimise the route, but also efficiently search for trusted carriers and complete orders without undue delay.

Behind the need to plan the route well there are other reasons as well. These are the armed conflicts in the world, primarily in Ukraine and the Middle East.

“The geopolitical situation is disrupting supply chains mainly due to restricted access to many trade routes or transshipment points”, says Seweryn Kisilewicz.

The optimum route is therefore, first and foremost, a safe route that allows the order to be completed smoothly and on time, while minimising the number of empty kilometres. How to plan such a route?

Technology in the service of logistics

In international transport, it is important to skilfully seek alternative routes that do not cross conflict regions. TB Logistics also uses multi-modal transport for this purpose, and that allows them to bypass some land sections. It is also essential to have access to digital tools that assist forwarders in effective route planning for individual transports.

Almost from the very beginning, TB Logistics has worked with TIMOCOM, using the Transport Exchange to find reliable carriers and other services.

One of the many services in the TIMOCOM Marketplace that we use is planning and calculating routes directly from the transport order. The planner takes into account any traffic disruptions as well as individually entered route parameters. This tool is very helpful in optimising routes and reducing costs. It also contributes to our image as a trustworthy company, as it enables us to complete orders for our customers efficiently and on time”, says Seweryn Kisilewicz.

TB Logistics’ use of a route and cost planner is an excellent example how modern technology can contribute to a company’s success in the TSL industry. Route optimisation is the key to efficiency, savings and building competitive advantage. Routes & Costs in the TIMOCOM Road Freight Marketplace is an intuitive service that you can quickly master and start to benefit from. TB Logistics is a very good example here”, adds Marcin Hellmann, Sales Team Coordinator at TIMOCOM.

Moreover, good route planning reduces CO2 emissions, improves driver time management, and reduces fuel expenditure.

“The TIMOCOM freight exchange is also an opportunity to avoid empty runs. Thanks to that, our forwarders are able to search for carriers offering their services both in Poland and throughout Europe. This significantly simplifies the workload and effectively reduces operating costs”, concludes Seweryn Kisilewicz.

How do you chart the path to success?

TB Logistics is constantly implementing new business strategies to support its growth. The company plans to further expand into foreign markets and expand its services based on customer needs. To do that, the company’s management constantly follows what is happening in the industry to adapt services to new requirements.

“Our success would not be possible without a customer oriented approach, listening to their needs and understanding them. We are well aware of the problems they face on a daily basis, and we want to provide them with comprehensive support”, explains Seweryn Kisilewicz.

To make this possible, the company invests in the development of its team’s competencies by attending industry events and training courses. This is all the more important as qualified staff are not easy to come by in the TSL market today.

“The success of TB Logistics is also about the people who make up the team, who face new challenges every day. This is based on cooperation with qualified and experienced specialists constantly improving their professional competences. Without their commitment and very often fresh and pertinent ideas, such dynamic growth and building long-term customer relationships would not be possible. This is why we want to improve the quality of our services by taking care to develop the skills of our employees. Participating in the upcoming industry events will certainly help here, as they provide great opportunities to expand knowledge”, declares Seweryn Kisilewicz.

The secret of TB Logistics: an experienced team and digital tools

TB Logistics is proving that success in the dynamic TSL sector depends on the ability to deal with the challenges encountered. The company systematically monitors changing geopolitical and economic conditions, adjusting its operational strategies. Faced with armed conflicts and rising fuel prices, route planning is becoming increasingly complex, but the company is handling this with the expertise of its specialists and digital tools. These are key elements, enabling better management of resources and drivers’ working time, which in the long term build competitive advantage in the market.

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